Arizonans have been humming “I Love A Parade” since 1971, the year of the inaugural Fiesta Bowl Parade. Now celebrating its 44th year, the parade is Arizona’s largest single-day spectator event, annually attracting more than 100,000 people who line the 2-mile parade route.
The growth in size and the quality of the parade have been phenomenal. This is due in large part to the parade’s fantastic sponsors, as well as the dedicated group of volunteers who have worked long and hard to ensure its success, many of which have been working on the event since its inception.
National Bank of Arizona, the state’s largest community bank, is proud to announce a multi-year partnership to serve as the title sponsor of the Fiesta Bowl Parade, now known as the National Bank of Arizona Fiesta Bowl Parade.
“As one of the kids lining the parade route back in 1973, I’m thrilled that NB|AZ is partnering with the Fiesta Bowl Committee to continue this longstanding community tradition,” says Mark Vance, vice president of marketing. “We are so excited to support the efforts of the thousands of volunteers statewide who love the parade as much as we do.”
To learn more about the Fiesta Bowl Parade, visit fiestabowl.org.