All eyes will be on the Valley of the Sun in April when the top four NCAA basketball teams compete for the championship title. Final Four weekend will be a celebration of student-athletes, basketball and collegiate spirit, and will feature days of fun and entertainment.
Curtis Hansen, NB|AZ Chief Operating Officer, is on the board of directors for the Phoenix Final Four Local Organizing Committee, a nonprofit organization that works with the NCAA and host institution Arizona State University to host the 2017 Final Four at University of Phoenix Stadium. The committee estimates 100,000 visitors to Arizona for the event.
Story by Leigh Farr