Banking on the Future

NB|AZ and a score of employees, friends, family and volunteers helped usher in 2017 at the 46th annual Fiesta Bowl Parade on New Year’s Eve. As the title sponsor, NB|AZ kicked off the festivities with a colorful float themed “Banking on the Future.” Decorated in vibrant colors, the float highlighted the value of our future leaders and the importance of education, especially in science, technology, engineering, arts and mathematics (STEAM).

Pamela Keefe, NB|AZ Vice President of Nonprofit Banking, shared the honorary car with Laura Capello, President and CEO of Big Brothers Big Sisters of Central Arizona. This year, big brothers and big sisters rode the float together, illustrating their hard work in each area of STEAM.

Story by Leigh Farr
Photography by Francis Beltran and Tereza Fritz

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