Seth Godin Shares Perspective of ‘Reclaiming’ Arizona’s Brand

Seeing the future……isn’t so difficult when you’re the one creating it.

On Friday, Sept. 19, the 2014 Arizona Leadership Forum—with the support of its founding sponsors National Bank of Arizona, the Phoenix Philanthropy Group and the Freeport-McMoRan Foundation—will convene to present, discuss and debate the critical issues facing Arizona.

Corporate, nonprofit and government leaders from across our state will gather to review the progress that has been made in the last year, further clarify the challenges and present opportunities for citizens from every sector to get involved. In the words of 2013 keynote speaker Jim Collins, attendees will “seize the opportunity for Arizona to achieve greatness.”

This year’s keynote speaker is Seth Godin, best-selling author and authority on marketing and transformational leadership. Godin and numerous respected community leaders will share their views on how to elevate Arizona, not by “rebranding” our state, but rather “reclaiming” the brand that is rightfully Arizona’s. Independent, entrepreneurial, caring and forward thinking are the characteristics of a strong Arizona.

National Bank of Arizona is proud to be the founding partner of this movement and we encourage every Arizonan to get engaged and learn more. For more information, visit

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