Super Bowl Central Draws 1 Million to Downtown Phoenix

Block 23—it’s what the City of Phoenix Planning and Zoning Department calls that curious parcel—was the center of the sports universe the week of Jan. 26. That’s when the Arizona Super Bowl Host Committee transformed the current parking lot into Verizon Super Bowl Central.

More than 1 million people visited the free, family-friendly, football-themed outdoor fan campus, which was the hub of fan, sponsor, media, and NFL activities for the week leading up to Super Bowl XLIX. By linking several key downtown streets and venues, the campus created a unique and centralized experience for fans and guests.

NB|AZ was proud to sponsor a major attraction within the Verizon Super Bowl Central. Measuring 30 feet high and 100 feet long, the Grand Canyon Experience (GCE) was an authentic rock climbing wall constructed by the world-famous climbing environment manufacturer Rockwerx. With 20 climbing stations, a 9-by-20-foot LED screen with Super Bowl Central announcements, concert schedules and NB|AZ messaging, GCE was a major focal point at Verizon Super Bowl Central.

“The positive attention that Arizona gained by virtue of hosting Super Bowl XLIX is immeasurable,” says NB|AZ president and CEO Keith Maio.

“Working with the Super Bowl Host Committee to shine a light on all ‘that is right’ with Arizona was our goal. On behalf of our more than 800 employees, the thousands of Arizonans and Arizona businesses we are privileged to serve, and the communities across the state we call home, we were proud to welcome the world to Arizona.”

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